Bahrain SMS Regulations: Best Practices

The regulations and best practices to be followed to send SMS in Bahrain.


Bahrain SMS Regulations: Best Practices

Bahrain is an island country located in West Asia. As of early 2024, it has around 2.3 million active cellular mobile connections, which is more than its total population. SMS service can be a powerful tool for businesses looking to connect with more customers for promotional, transactional, and verification purposes. However, businesses need to follow specific regulations and best practices to ensure efficient SMS communication in Bahrain.

Country Information

Country code: BH

Calling code:+973

Mobile number portability (MNP): Yes

Mobile Country Codes (MCC): 426

The main mobile carriers in Bahrain are Ooredoo, Batelco, Zain, and STC.

Regulations For Sending SMS in Bahrain

  • Dynamic Alpha SenderID is allowed in all Bahrain networks.

  • Numeric and Generic SenderIDs are not allowed.

Best Practices to be Followed

  • Send marketing messages only to users who have previously given their consent.

  • Send transactional messages only to users with whom you have a business relationship or who have opted in to receive them.

  • It is recommended to display the URL and toll-free number for opt-out, opt-out via the website, or replying to SMS free of charge.

  • Political, religious, unsolicited, or gambling content is not allowed.

  • The best strategy is to communicate only during the daytime unless it is urgent.

  • SMS campaigns should include HELP/STOP messages in the user's native language.

  • Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited.

  • Do not contact users on do-not-call or do-not-disturb registries.


  • There is no fee for Bahrain SenderID registration.

  • The charge for the service is per SMS submitted.

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