Jordan SMS Regulations : Best Practices To Be Followed

The Regulations and Best practices to be followed to send SMS successfully in Jordan.


Jordan SMS Regulations : Best Practices To Be Followed

Jordan is a country located in Southwest Asia. As of early 2024, it has approximately 9.14 million active cellular mobile connections, which accounts for 80.4 percent of its total population. SMS service can be an effective tool for businesses aiming to reach out to more customers for promotional, transactional, and verification purposes. However, businesses are required to comply with specific regulations and best practices to ensure efficient SMS communication in Jordan.

Country Information

Country code: JO

Calling code:+962

Mobile number portability (MNP): Yes

Mobile Country Codes (MCC): 416

Regulations For Sending SMS in Jordan

For Local Companies

For companies that have Headquarters in Jordan.

  • Alphanumeric Sender ID needs to be registered in all Jordan networks

  • Details required: Sender ID, Text samples, Company URL, and Trade License of the company.

  • For all promotional messages, the SenderID should start with ADV, for example, "ADV-Brand".

  • The expected time for registration is 7 business days.

For International Companies

For companies that do not have Headquarters in Jordan.

  • Dynamic Alphanumeric Sender ID is allowed in Umniah-Orange.

  • An Alphanumeric Sender ID needs to be registered with the Zain network.

  • To register, we require SenderID, Company Name, Website, and Message Content.

  • The expected time for registration is 3 business days.

Best Practices to be Followed

  • Send marketing messages only to users who have previously given their consent.

  • Send transactional messages only to users with whom you have a business relationship or who have opted in to receive them.

  • It is recommended to display the URL and toll-free number for opt-out, opt-out via the website, or replying to SMS free of charge.

  • Political, religious, unsolicited, or gambling content is not allowed.

  • The best strategy is to communicate only during the daytime unless it is urgent.

  • SMS campaigns should include HELP/STOP messages in the user's native language.

  • Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited.

  • Do not contact users on do-not-call or do-not-disturb registries.


  • There is no fee for Jordan SenderID registration.

  • The charge for the service is per SMS submitted.

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