Regulations and Best Practices For Sending SMS in Egypt

Egypt, located in the northeastern corner of Africa, has a total of 105.1 million active cellular mobile connections as of early 2023. This figure is equivalent to 93.9 percent of the country's total population. Utilizing SMS service can potentially help businesses reach out to more customers for transactional, verification, and promotional purposes. The following regulations and best practices must be followed to have effective SMS communication in Egypt.

• Country Code: EG
• Calling Code: +20
• Mobile Number Portability (MNP): Yes
• Mobile Country Codes (MCC): 602

Egypt's telecommunications landscape is dominated by four major mobile carriers: Orange, Vodafone, Etisalat, and Telecom Egypt.

• Alphanumeric-numerical SenderID needs to be registered in all Egyptian networks.

• To register, we require a Sender ID, Company Name, Website, Message Content, Commercial Registration document, Signed NOC Letter…etc

• The expected time for registration is 15 business days.

• Senders in the Arabic language as per NTRA rule are forbidden and also Special Characters are not allowed.

• To register as a national company, you will require a tax ID.

• Send marketing messages only to users who have previously given their consent.

• Send transactional messages only to users with whom you have a business relationship or who have opted in to receive them.

• It is recommended to display the URL and toll-free number for opt-out, opt-out via the website, or replying to SMS free of charge.

• Political, religious, unsolicited, or gambling content is not allowed.

• The best strategy is to communicate only during the daytime unless it is urgent.

• SMS campaigns should include HELP/STOP messages in the user's native language.

• Generic sender IDs such as INFO, SMS, NOTICE, etc. are prohibited.

• Do not contact users on do-not-call or do-not-disturb registries.

• There is no fee for Egypt SenderID registration.

• The charge for the service is per SMS submitted.

• Visit SMS API Pricing for more details