Big Commerce SMS Automation
Automatically text subscribers the moment an item is restocked, add a clear link to buy, and track conversions all with a simple ActiveCampaign + D7 SMS flow.
Why This Workflow Matters
Back-in-stock moments are high-intent. This automation instantly reaches interested shoppers via SMS with a direct link to buy, making it easy for them to complete the purchase and for you to recover missed sales without manual work.
How The Automation Works
Trigger: BigCommerce product back-in-stock subscription
Entry Conditions: product restocked
Tags/Fields Created: tag: back_in_stock
ActiveCampaign Steps: Notify subscribers via SMS -> link to buy
SMS Sent (via D7): {'method': 'POST', 'url': 'https://api.d7networks.com/sms/send', 'body': "{ 'to':'{{phone}}','content':'{{product_name}} is back in stock. Buy now: {{link}}' }"}
Exit Conditions: purchase or 72h
Goal: Back-in-stock conversions
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| Trigger fires | BigCommerce product back-in-stock subscription | Targets shoppers who asked to be notified, ensuring high purchase intent. |
| Entry check | product restocked | Sends messages only when items are truly available. |
| Tag applied | tag: back_in_stock | Keeps track of interested subscribers for reporting and segmentation. |
| SMS sent via D7 with buy link | Delivers a clear, immediate path to purchase on mobile. | |
| Customer clicks link and buys | Converts interest into revenue quickly. | |
| Monitor for purchase or up to 72h | Gives shoppers time to act without over-messaging. | |
| Exit on purchase or after 72h | Protects customer experience and keeps your messaging relevant. | |
| Measure goal | Back-in-stock conversions | Confirms the workflow’s impact on revenue. |
SMS Message Variations
- {{product_name}} just returned! Grab yours now: {{link}}
- Good news—{{product_name}} is back. Shop it here: {{link}}
- It’s back: {{product_name}}. Don’t miss out—buy now: {{link}}
Who This Workflow is For
- BigCommerce stores that restock products and want fast, direct notifications to subscribers
- Merchants who collect “back in stock” signups and need automated, trackable SMS alerts
- Teams focused on converting high-intent shoppers with a simple link to buy
