Google Ads SMS Automation
Turn fresh Google Ads interest into real conversations. Instantly text new leads, tag them for tracking, and guide them through a focused follow-up to improve PPC conversion.
Why This Workflow Matters
Fast response wins PPC. This automation instantly nudges every qualified Google Ads lead by SMS, so you start a conversation while intent is high. It tags and routes leads into a follow-up funnel, exits when the prospect replies INFO or after 48 hours, and keeps your team focused on the actions that drive PPC conversion.
How The Automation Works
- Trigger: Google Ads lead form or click mapped to AC
- Entry Conditions: gclid present
- Tags/Fields Created: tag: ga_lead
- ActiveCampaign Steps: Immediate SMS nudge -> follow-up funnel
- SMS Sent (via D7): {'method': 'POST', 'url': 'https://api.d7networks.com/sms/send', 'body': "{ 'to':'{{phone}}','content':'Thanks for your interest via Google Ads. Reply INFO.' }"}
- Exit Conditions: INFO or 48h
- Goal: PPC conversion
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| Trigger fires | Google Ads lead form or click mapped to AC | Captures high-intent traffic the moment they engage. |
| Check gclid present | Ensures only valid PPC leads enter the flow. | |
| Apply tag | ga_lead | Cleanly identifies and segments paid traffic for reporting and follow-up. |
| Immediate SMS nudge via D7 | Starts a fast, friendly conversation while interest is highest. | |
| Add to follow-up funnel in ActiveCampaign | Keeps outreach consistent and on-brand after the first touch. | |
| Monitor replies for INFO | Moves engaged leads forward based on their response. | |
| Exit on INFO or after 48h | Keeps the experience focused and avoids over-messaging. | |
| Goal tracked | PPC conversion | Aligns the workflow to the metric that matters most. |
SMS Message Variations
- Thanks for reaching out via Google Ads! Reply INFO to learn more.
- We got your request from Google Ads. Reply INFO for quick details.
- Thanks for your Google Ads inquiry. Reply INFO to get more info now.
Who This Workflow is For
- Businesses running Google Ads who want faster lead response
- Local services and home services capturing inbound PPC leads
- Real estate, education, healthcare, and professional services
- Ecommerce and SaaS teams seeking quick qualification from paid traffic
