Jira SMS Automation
Instantly notify your on-call team the moment a highest-priority Jira issue is created. Send a D7 SMS, escalate until it’s acknowledged, and reduce response time.
Why This Workflow Matters
When a critical bug appears, every minute counts. This automation ensures your on-call team is reached right away with a clear, actionable SMS. By focusing only on the highest-priority issues, tagging them for visibility, and escalating until someone confirms, you shorten response time and protect customer experience without manual effort.
How The Automation Works
- Trigger: Jira webhook: issue created priority=highest
- Entry Conditions: priority = highest
- Tags/Fields Created: tag: jira_critical
- ActiveCampaign Steps: Send SMS to on-call -> escalate
- SMS Sent (via D7): {'method': 'POST', 'url': 'https://api.d7networks.com/sms/send', 'body': "{ 'to':'{{oncall}}','content':'Critical bug: {{issue_link}}' }"}
- Exit Conditions: acknowledged
- Goal: Response time
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| Jira webhook | issue created priority=highest | Captures the exact moment a critical bug is created. |
| Entry conditions checked | priority = highest | Ensures only the most urgent issues trigger alerts. |
| Tag added | tag: jira_critical | Makes critical issues easy to track and report. |
| ActiveCampaign sends D7 SMS to {{oncall}} | Delivers an immediate alert to the on-call responder. | |
| ActiveCampaign continues | escalate | Keeps attention on the issue until someone takes action. |
| Exit when acknowledged | Stops alerts once the issue is owned, avoiding alert fatigue. | |
| Goal KPI tracked | Response time | Measures how quickly your team acknowledges and responds. |
SMS Message Variations
- Critical bug detected. Please review now: {{issue_link}}
- Highest-priority issue created action needed: {{issue_link}}
- Urgent: critical bug opened. Check details: {{issue_link}}
Who This Workflow is For
- Software and product teams managing live applications
- SaaS companies with on-call engineering rotations
- IT service providers and DevOps teams
- Startups and scale-ups that need rapid incident response
- Customer support operations that work closely with engineering