Magento SMS Automation
Automatically re-engage shoppers who leave items behind. Send a timely D7 SMS, follow with email, and finish with a final discount to drive more purchases.
Why This Workflow Matters
Abandoned carts are common, but quick, helpful reminders bring shoppers back. This automation reaches customers on SMS first for instant visibility, follows up with email, and adds a final discount to encourage checkout. It’s a simple, proven path to recover more carts and boost revenue without extra manual work.
How The Automation Works
Trigger: Magento cart abandonment webhook
Entry Conditions: cart contains items
Tags/Fields Created: tag: magento_cart_abandoned
ActiveCampaign Steps: Send cart SMS -> email -> final discount
SMS Sent (via D7): {'method': 'POST', 'url': 'https://api.d7networks.com/sms/send', 'body': "{ 'to':'{{phone}}','content':'You left items in your Magento cart: {{cart_link}}' }"}
Exit Conditions: purchase
Goal: Recovered carts
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| Trigger fires | Magento cart abandonment | Captures shopper intent the moment a cart is left behind. |
| Entry condition | cart contains items | Ensures only real abandoned carts enter the sequence. |
| Apply tag | magento_cart_abandoned | Tracks abandoned carts for measurement and segmentation. |
| Send cart SMS via D7 | Immediate, high-visibility reminder with a direct link to finish checkout. | |
| Send follow-up email | Reinforces the message with details and a convenient path back to the cart. | |
| Send final discount | Adds an incentive to complete the purchase if the shopper hasn’t returned yet. | |
| Exit on purchase | Stops messages as soon as the customer buys to create a great experience. | |
| Goal | Recovered carts | Measures success based on carts brought back to purchase. |
SMS Message Variations
- Still thinking it over? Your Magento cart is waiting: {{cart_link}}
- Your items are saved in your Magento cart. Finish checkout here: {{cart_link}}
- Don’t miss out complete your Magento order here: {{cart_link}}
Who This Workflow is For
- Enterprise e-commerce brands running Magento stores
- Retailers with high cart volumes and large catalogs
- Teams that want a simple, effective SMS + email recovery flow
- Stores that use time-bound incentives or final discounts to close sales