Mailchimp SMS Automation
Automatically greet every new signup with a friendly SMS, then place them into your email journey. Build momentum from the first touch and increase engagement.
Why This Workflow Matters
First impressions set the tone for your relationship with subscribers. This workflow instantly welcomes new signups with a text message, confirms they’re in the right place, and smoothly moves them into your email journey. The result is faster connection, higher engagement, and a clear path to nurturing loyal subscribers.
How The Automation Works
Trigger: Mailchimp subscriber sync -> AC
Entry Conditions: source=new_subscriber
Tags/Fields Created: tag: mailchimp_sub
ActiveCampaign Steps: Send SMS welcome -> add to email journey
SMS Sent (via D7): {'method': 'POST', 'url': 'https://api.d7networks.com/sms/send', 'body': "{ 'to':'{{phone}}','content':'Welcome to our newsletter! Reply STOP to unsubscribe.' }"}
Exit Conditions: opt-in confirmed
Goal: Subscriber engagement
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| Mailchimp subscriber sync | AC triggers | Starts the journey the moment a new subscriber is added. |
| Entry check | source=new_subscriber | Ensures only brand-new signups enter the flow. |
| Apply tag | mailchimp_sub | Segments contacts for targeted follow-up and reporting. |
| Send SMS welcome via D7 | Delivers an instant. | friendly welcome to build trust quickly. |
| Add to email journey | Continues engagement with relevant emails after the SMS. | |
| Monitor for opt-in confirmed | Confirms interest and respects subscriber preferences. | |
| Exit when opt-in confirmed | Keeps your list clean and your messaging compliant. | |
| Track goal | Subscriber engagement | Measures the impact of your welcome sequence. |
SMS Message Variations
- Welcome aboard! You’re on our newsletter list. Reply STOP to unsubscribe.
- Thanks for signing up for our newsletter! Reply STOP to unsubscribe.
- You’re subscribed! Look out for updates soon. Reply STOP to unsubscribe.
Who This Workflow is For
- Ecommerce stores welcoming new shoppers from Mailchimp lists
- Publishers and media brands growing newsletter audiences
- Local services and professionals building client lists
- Online communities, creators, and coaches nurturing signups
- Nonprofits engaging supporters who join via Mailchimp
