Razropay SMS Automation
When a Razorpay payment fails, this automation tags the contact, sends a SMS with a retry link, and follows up by email so more customers complete payment.
Why This Workflow Matters
Failed payments can interrupt a great customer experience and cost you revenue. This automation acts instantly: it identifies a failed Razorpay payment, sends a friendly SMS with a secure retry link, and follows with an email. The result is a smoother path to completion, faster recoveries, and less manual follow-up for your team.
How The Automation Works
- Trigger: Razorpay payment failed or succeeded
- Entry Conditions: payment_failed=true
- Tags/Fields Created: tag: razorpay_failed
- ActiveCampaign Steps: Send retry SMS -> email with secure link
- SMS Sent (via D7): {'method': 'POST', 'url': 'https://api.d7networks.com/sms/send', 'body': "{ 'to':'{{phone}}','content':'Your payment failed. Retry here: {{retry_link}}' }"}
- Exit Conditions: payment retried
- Goal: Retry success
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| Trigger fires | Razorpay payment failed or succeeded | Starts the automation at the right moment. |
| Entry check | payment_failed=true | Ensures only failed payments enter the flow. |
| Tag applied | tag: razorpay_failed | Flags contacts for quick segmentation and follow-up |
| Send retry SMS via D7 | Reaches customers instantly with a direct retry link | |
| ActiveCampaign sends email with secure link | Provides a second, secure channel to complete payment. | |
| Customer retries payment | Moves the contact toward successful completion. | |
| Exit when payment retried | | Stops messaging once the job is done and avoids duplicates | |
| Goal tracked | Retry success | Confirms the outcome you care about. |
SMS Message Variations
- Your payment didn’t go through. Retry here: {{retry_link}}
- Payment failed. Try again securely: {{retry_link}}
- We couldn’t process your payment. Complete it now: {{retry_link}}
Who This Workflow is For
- Businesses using Razorpay for Indian payments
- Teams that want automatic SMS + email nudges to recover failed payments
- Marketers focused on quick recoveries and clear “Retry success” outcomes
Integrate Now
Enable this workflow now to auto-tag failed Razorpay payments