SendOwl SMS Automation
Automate replies, track engagement, and start the right workflows all triggered by a SendOwl purchase.
Why This Workflow Matters
When someone buys a digital product, timing is everything. This automation sends a quick thank-you SMS, adds tags to keep your database clean, and instantly starts the right nurture or deal follow-up saving you time while improving conversions.
How It Works
When a customer completes a purchase through SendOwl, ActiveCampaign creates or updates the contact, applies the right tag, and triggers a personalized D7 SMS message. The system waits for a reply; if it’s positive, it creates a follow-up deal or task in your CRM. If not, it continues through your nurture sequence keeping engagement high and responses organized.
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| SendOwl | purchase triggers workflow | Starts automation instantly after a transaction |
| Create or update contact | Keeps your database accurate and up-to-date | |
| Add relevant tag | Segments users based on purchase behavior | |
| Send SMS via D7 | Delivers instant | personalized confirmation |
| Wait for reply | Gives customers a simple way to engage | |
| If reply is positive | create deal/task | Converts interest into action for sales or support |
| If no reply | continue nurture | Keeps engagement alive for future opportunities |
| Track KPI (engagement/conversion) | Measures what matters most for your bottom line |
SMS Message Variations
1."Hi {{first_name}}, thanks for your purchase! Your digital item is ready. Reply HELP if you need support."
2. "Thanks, {{first_name}}! Your digital order from SendOwl is on its way. Need help? Just text HELP."
3. "Hey {{first_name}} — your digital product is delivered! Reply HELP for assistance anytime."
Who It Helps
- Digital product creators
- Course and membership sellers
- Online booking or event platforms
- E-commerce businesses offering instant downloads
Integrate Now
Start automating your digital purchase follow-ups today