Shopify SMS Automation
Turn almost-lost Shopify checkouts into real sales using an ActiveCampaign + D7 SMS workflow that nudges shoppers at just the right time.
Why This Workflow Matters
Every store has customers who add items to their cart but never complete the purchase. This workflow helps you re-engage them automatically no manual follow-ups needed. By sending a friendly, time-sensitive SMS, you remind them what they’re missing while they’re still in buying mode. That means more conversions, happier customers, and less wasted effort.
How It Works
This automation starts the moment a shopper abandons their cart on Shopify. It syncs the contact with ActiveCampaign, applies the right tags, and fires off a personalized SMS through D7. The workflow then listens for replies if the customer shows interest, it creates a deal or task for follow-up. If not, the contact simply moves into your broader nurture series.
Automation Table
| Step | Automation Action | Purpose |
|---|---|---|
| 1 | Trigger:E-commerce abandoned cart / checkout event | Detect when a shopper leaves without buying |
| 2 | Create or update contact in ActiveCampaign | Store or refresh customer details |
| 3 | Add relevant tag | Segment contacts for tracking and reporting |
| 4 | Send personalized SMS via D7 | Reconnect quickly while interest is high |
| 5 | Wait for reply | Give customers time to respond |
| 6 | If positive reply → create deal/task | Follow up or close the sale |
| 7 | If no reply → continue nurture sequence | Keep them engaged with email or future offers |
| 8 | Measure results on KPI (engagement/conversion) | Track workflow success over time |
SMS Options
Option 1:
Hey {{first_name}}, noticed you left something in your cart! Grab it before it’s gone your checkout is waiting. Reply HELP for support.
Option 2:
Hi {{first_name}}! Still thinking about your items? Finish your purchase now and don’t miss out. Need help? Just reply HELP.
Option 3:
{{first_name}}, your cart’s ready when you are. Complete your order now and enjoy a little boost of instant savings. Reply HELP for support.
Ideal Users
- Shopify store owners wanting to recover more abandoned carts
- E-commerce marketers who use ActiveCampaign for automation
- Small businesses ready to add SMS as a high-impact channel
- Teams looking to save time while driving measurable conversions
