Eventbrite Whatsapp Automation
Instantly confirm tickets, tag attendees, and send event reminders through WhatsApp to boost attendance and create a smoother guest experience.
Why This Workflow Matters
This workflow lets you welcome every ticket buyer instantly, without lifting a finger. As soon as someone purchases a ticket, they receive a clear WhatsApp confirmation and are automatically organized in your CRM. You can then remind them about the event at the right time, keeping your event top of mind and increasing the chances they actually show up. It’s a simple way to deliver better communication, save time, and grow your attendance.
How The Automation Works
- Trigger: Ticket purchased
When someone buys a ticket for your Eventbrite event, the workflow is automatically activated.
- ActiveCampaign Actions: Tag attendee, webhook
The attendee is tagged in ActiveCampaign (for example, as an event attendee), and a webhook is triggered to connect with the D7 WhatsApp API.
- WhatsApp Message Sent: “Your ticket for {{event_name}} is confirmed.”
Using the webhook, a WhatsApp message is sent to the attendee to confirm their ticket and reassure them that their spot is secured.
- Follow-Up Steps: Event reminders
Before the event, follow-up WhatsApp reminders are sent so attendees remember the date and time, and are more likely to show up.
- Goal / KPI: Attendance rate
The main objective of this workflow is to increase attendance rates by confirming tickets quickly and staying in touch with attendees until the event.
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| 1 | A customer completes a ticket purchase on Eventbrite. | Automatically starts the journey as soon as someone buys, with no manual work. |
| 2 | ActiveCampaign detects the Ticket purchased event. | Ensures every buyer enters the same reliable communication flow. |
| 3 | The attendee is tagged in ActiveCampaign as an event participant. | Keeps your audience organized for targeting, reporting, and post-event follow-up. |
| 4 | A webhook is triggered from ActiveCampaign to the D7 WhatsApp API. | Connects your CRM to WhatsApp so messages are sent instantly and reliably. |
| 5 | A WhatsApp confirmation is sent: “Your ticket for {{event_name}} is confirmed.” | Gives attendees instant reassurance and key event information on a channel they check often. |
| 6 | The attendee is added to an event reminder sequence. | Sets up timely reminders so people don’t forget about your event. |
| 7 | Event reminders** are delivered via WhatsApp before the event. | Keeps the event top of mind and helps increase attendance rate. |
| 8 | You track attendance rate as the main KPI. | Measures how well your confirmations and reminders are converting ticket buyers into actual attendees. |
Whatsapp Message Variations
- Template 1
Your ticket for {{event_name}} is confirmed. We look forward to seeing you there.
2. Template 2
Your ticket for {{event_name}} is confirmed. Please save the date and watch for more event details soon.
3. Template 3
Your ticket for {{event_name}} is confirmed. Thank you for registering—stay tuned for reminders before the event.
Who This Workflow is for
This workflow is ideal for:
- Event organizers and promoters running paid or free events via Eventbrite who want instant WhatsApp confirmations and reminders.
- Conference, seminar, and workshop hosts** who need to maximize attendance and keep participants informed.
- Venues and theaters using Eventbrite to manage shows, performances, or screenings and wanting mobile-friendly confirmations.
- Training providers and educators offering classes, bootcamps, or courses that rely on high show-up rates.
- Community, networking, and meetup organizers who want a simple way to confirm attendance and reduce no-shows.
Integrate Now
Activate this Eventbrite – Ticket Confirmation workflow today