Google Ads Whatsapp Automation
Automatically follow up with every Google Ads lead via WhatsApp, send brochures on request, and guide more prospects to conversion without manual chasing.
Why This Workflow Matters
This workflow helps you make the most of every PPC lead by responding instantly, every time. Instead of letting form submissions sit in your inbox, each lead gets a quick, friendly WhatsApp message that invites them to learn more.
By automating this first touch and the follow-up brochure send, your team saves time, keeps conversations moving, and helps interested prospects move faster toward becoming customers.
How The Automation Works
- Trigger: Google lead form submit
When someone fills out your Google Ads lead form, the automation starts right away.
- ActiveCampaign Actions: Add tag ppc_lead, webhook
ActiveCampaign tags that contact as a ppc_lead so you can track and segment them. At the same time, it sends a webhook to D7 WhatsApp API to start the WhatsApp conversation.
- WhatsApp Message Sent:
`Thanks for reaching out! Reply YES for details on {{product}}.`
The lead immediately receives this message on WhatsApp, inviting them to reply if they want more information.
- Follow-Up Steps: If YES → send brochure
When the contact replies “YES,” the workflow sends them your brochure (or similar information content) automatically, keeping the conversation going while they’re engaged.
- Goal / KPI: Lead conversion
The main goal is to turn more PPC leads into paying customers by responding faster and sharing helpful information at the right moment.
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| 1 | A prospect submits a Google Ads lead form. | Every interested click from your PPC campaigns is captured automatically. |
| 2 | ActiveCampaign creates or updates the contact and adds the ppc_lead tag. | You can easily identify and segment leads that come specifically from paid ads. |
| 3 | ActiveCampaign sends a webhook to D7 WhatsApp API. | This securely triggers an instant WhatsApp message without manual effort. |
| 4 | The lead receives: “Thanks for reaching out! Reply YES for details on {{product}}.” | Fast, friendly acknowledgment builds trust and invites engagement. |
| 5 | The lead replies “YES” in WhatsApp. | A clear, simple call-to-action makes it easy for interested prospects to raise their hand. |
| 6 | The workflow automatically sends the brochure to the contact. | Leads get the information they requested right away, while interest is high. |
| 7 | The contact remains tagged as **ppc_lead** for further nurturing. | You can run targeted campaigns, follow-ups, or sales outreach just for PPC leads. |
| 8 | Conversions from these leads are tracked as part of your lead conversion KPI. | You can measure how well your PPC and WhatsApp follow-up are turning leads into customers. |
Whatsapp Message Variations
- `Thanks for your interest! Reply YES if you’d like more details on {{product}}.`
- `Thanks for reaching out about {{product}}! Reply YES and we’ll send you full details right away.`
- `Hi there! Thanks for contacting us. Reply YES to receive more information and a brochure on {{product}}.`
Who This Workflow is For
This workflow is ideal for:
- Businesses running Google Ads lead campaigns that want faster, more personal follow-up.
- Service providers (agencies, consultants, financial services, real estate, education) who share brochures or info packs after a lead opts in.
- Product-based businesses promoting a specific product or offer via Google Ads and needing instant response and details delivery.
- Local businesses (clinics, training centers, gyms, salons) that collect leads through Google Ads forms and want immediate WhatsApp engagement.
- Sales teams looking to prioritize and track PPC leads separately for targeted nurturing and higher close rates.
Integrate Now
Activate this workflow today to automatically turn your Google Ads leads into WhatsApp conversations