Google Forms Whatsapp Automation
Turn every Google Forms job application into an instant WhatsApp conversation. Keep candidates engaged, organized, and ready for interviews automatically.
Why This Workflow Matters
This workflow turns simple Google Forms job applications into a smooth, organized hiring experience. As soon as someone applies, they feel acknowledged and informed through WhatsApp, while your team gets clear tracking inside ActiveCampaign.
Instead of manually checking forms and emailing candidates, your communication is automated and consistent. Applicants stay engaged, your hiring process feels more professional, and your team can focus on interviewing the best talent instead of admin work.
How The Automation Works
- Trigger: Form submitted
A candidate fills out and submits your job application form created with Google Forms.
- ActiveCampaign Actions: Tag job_applicant, webhook
Once the form is submitted, the contact is tagged as a job_applicant in ActiveCampaign so you can easily segment and track them. A webhook is triggered to send the applicant’s details to your D7 WhatsApp API connection.
- WhatsApp Message Sent: “We received your application for {{role}}.”
The applicant instantly receives a WhatsApp message confirming that you received their application for the specific {{role}} they applied for.
- Follow-Up Steps: Interview scheduling
After the confirmation, you can guide the applicant toward the next step such as scheduling an interview using follow-up messages or links.
- Goal / KPI: Applicant engagement
The main goal is to keep applicants active, informed, and responsive throughout the hiring process, improving overall applicant engagement.
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| 1 | Candidate submits a job application via Google Forms | Every application is instantly captured and ready to process. |
| 2 | ActiveCampaign creates/updates the contact | Keeps all applicant details stored in one place for easy follow-up. |
| 3 | Contact is tagged as **job_applicant** | Clearly separates applicants from other contacts for better organization and reporting. |
| 4 | A webhook is sent from ActiveCampaign to D7 WhatsApp API. | Seamlessly connects ActiveCampaign to your D7 WhatsApp API without manual work. |
| 5 | WhatsApp message is sent: “We received your application for {{role}}.” | Gives candidates immediate confirmation and builds trust in your hiring process. |
| 6 | Applicant can reply or follow instructions in WhatsApp | Opens a direct, familiar channel for questions and communication. |
| 7 | Follow-up messages move the candidate toward interview scheduling | Makes it easy to guide applicants to the next step in your process. |
| 8 | You track engagement (opens, replies, interview bookings) as your key KPI | Helps you see how well candidates are responding and refine your hiring funnel. |
Whatsapp Message Variations
Original:
“We received your application for {{role}}.”
Template-friendly variations:
- Hello {{name}}, we have received your application for {{role}}. We will review your details and contact you with next steps.
- Thank you for applying for the {{role}} position. Your application has been received and is now under review.
- We have received your application for {{role}}. Please watch this chat for updates about interview scheduling and next steps.
(If {{name}} is not available in your data, remove it from the template.)
WHO THIS WORKFLOW IS FOR
This workflow is ideal for:
- Recruitment agencies collecting candidate data via Google Forms and needing fast, personal WhatsApp confirmations.
- Small and medium businesses hiring for multiple roles and wanting a simple, automated way to keep applicants engaged.
- Startups that use Google Forms as a lightweight ATS and rely on WhatsApp for quick candidate communication.
- Educational institutions managing applications for internships, assistant roles, or work-study programs.
- Franchises, retail chains, and hospitality brands that receive many frontline job applications and need a clear, automated follow-up path to interviews.
Any organization that accepts job applications through Google Forms and uses WhatsApp to communicate with candidates will benefit from this automation.
Integrate Now
Activate this workflow today and turn every Google Forms job application into an instant