Sendgrid Whatsapp Automation
Automatically catch email bounces, contact customers via WhatsApp, and update their email address to keep your campaigns delivering and performing.
Why This Workflow Matters
This workflow helps you turn email bounces into opportunities to reconnect, instead of lost contacts.
Whenever an email fails to reach a customer, the system instantly reaches out on WhatsApp to confirm or update their email address.
You keep your audience engaged, your email list clean, and your deliverability strong—without manual follow-ups or data chasing.
How The Automation Works
- Trigger: Email bounce
When an email you send via SendGrid bounces, this workflow starts automatically.
- ActiveCampaign Actions: Tag `email_bounced`, webhook
The contact is tagged as `email_bounced` so you can track and segment them.
A webhook is then triggered to start a WhatsApp message flow via the D7 WhatsApp API.
- WhatsApp Message Sent:
“We couldn’t reach your email. Can we update it here?”
The contact receives this WhatsApp message asking them to confirm or share a new email address.
- Follow-Up Steps: Update email
When they reply with an updated email, you update their contact record so future messages go to the correct address.
- Goal / KPI: Deliverability improvement
By quickly fixing bad email addresses, you improve your overall deliverability and ensure more messages land in inboxes.
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| 1 | An email sent via SendGrid bounces. | Automatically detects unreachable contacts without manual checks. |
| 2 | The contact is tagged with `email_bounced` in ActiveCampaign. | Keeps bounced contacts organized for reporting, segments, and follow-up. |
| 3 | A webhook is triggered from ActiveCampaign to start the D7 WhatsApp API flow. | Seamlessly switches from email to WhatsApp to re-engage the contact. |
| 4 | The contact receives a WhatsApp message: “We couldn’t reach your email. Can we update it here?” | Opens a quick, friendly channel to correct their email in real time. |
| 5 | The contact replies with their correct or new email address. | Captures accurate information without forms or support tickets. |
| 6 | Their email field is updated in your system. | Ensures future campaigns reach the right inbox. |
| 7 | The `email_bounced` tag can later be used for tracking or targeted follow-up if needed. | Gives you visibility into bounce recovery and list quality. |
| 8 | Over time, fewer emails bounce and more are delivered. | Improves overall deliverability and boosts campaign performance. |
Whatsapp Message Variations
Original:
We couldn’t reach your email. Can we update it here?
Improved versions (template-friendly):
- Hi {{first_name}}, our last email to you bounced. Please share your best email address here so we can keep you updated.
- Hello {{first_name}}, it looks like we couldn’t reach you by email. Reply with your preferred email address so we can update our records.
- Hi {{first_name}}, we’re having trouble delivering emails to you. What is the correct email address we should use?
Who This Workflow is For
- E‑commerce brands that rely on promotional emails, order updates, and receipts, and can’t afford to lose touch due to bad email addresses.
- SaaS and subscription businesses that send onboarding, product updates, and billing notifications by email.
- Educational providers and online course platforms that must ensure students receive lessons, reminders, and certificates.
- Financial services, insurance, and professional services that send important documentation or account information via email.
- Events, webinars, and membership communities that depend on reliable email delivery for confirmations, reminders, and access links.
Any business that sends regular email campaigns and cares about list health and deliverability will benefit from this automation.
Integrate Now
Activate this SendGrid – Email Bounce Recovery workflow today