Shopify Whatsapp Automation
Use this Shopify High Value Customer workflow to instantly thank loyal shoppers on WhatsApp, trigger a loyalty sequence, and grow lifetime value with less manual work.
Why This Workflow Matters
This workflow helps you recognize and reward your best Shopify customers the moment they’re identified as high value. Instead of manually tracking and messaging VIP shoppers, your store can automatically send a warm thank-you on WhatsApp and drop them into a loyalty sequence.
You build stronger relationships, encourage repeat purchases, and increase lifetime value all with a simple, always-on automation.
How The Automation Works
- Trigger: High CLV detected
When a customer’s lifetime value crosses your high-value threshold in Shopify, the automation starts.
- ActiveCampaign Actions: Tag loyal_customer, webhook
ActiveCampaign adds a loyal_customer tag to clearly mark this shopper as a VIP and sends a webhook to connect with D7 WhatsApp API.
- WhatsApp Message Sent: “Thanks for your loyalty! Enjoy this reward.”
Through the D7 WhatsApp API, the customer instantly receives a friendly appreciation message on WhatsApp with their reward.
- Follow-Up Steps: Loyalty sequence
The contact is added to a loyalty sequence that can include exclusive offers, early-access drops, or check-ins to keep them engaged.
- Goal / KPI: LTV growth
The entire flow is designed to increase customer lifetime value (LTV) by making high-value customers feel recognized and motivated to buy again.
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| 1 | A customer’s High CLV is detected in Shopify. | | Automatically identifies your most valuable shoppers without manual review. |
| 2 | The workflow is triggered in ActiveCampaign. | Ensures high-value customers are contacted at exactly the right moment. |
| 3 | The customer is tagged as loyal_customer. | Clearly segments VIPs for special treatment and future targeting. |
| 4 | A webhook is sent from ActiveCampaign to D7 WhatsApp API. | Seamlessly connects your CRM with WhatsApp messaging for instant outreach. |
| 5 | WhatsApp sends: “Thanks for your loyalty! Enjoy this reward.” | Delivers an immediate, personal thank-you that strengthens the relationship. |
| 6 | The customer is added to a loyalty sequence in ActiveCampaign. | Keeps VIPs engaged with ongoing value, offers, and brand touchpoints. |
| 7 | The customer receives follow-up loyalty communications over time. | Nurtures repeat purchases and turns high-value buyers into brand advocates. |
| 8 | You track improvements in LTV growth. | Measures how rewarding loyal customers boosts long-term revenue. |
WHATSAPP MESSAGE VARIATIONS
Original:
“Thanks for your loyalty! Enjoy this reward.”
Template-friendly variations:
- “Thank you for being a loyal customer! As a small thank you, here is a special reward just for you.”
- “We appreciate your continued support! Enjoy this exclusive reward as one of our most valued customers.”
- “You’ve been amazing with us over time. Thank you for your loyalty please enjoy this special reward on your next order.”
Who This Workflow is For
This workflow is ideal for:
- Shopify brands with repeat buyers who want to automatically thank and reward customers once they reach a high CLV.
- DTC stores (fashion, beauty, wellness, supplements, accessories) that rely on loyal customers and want to make VIPs feel special.
- Subscription and replenishment businesses that want to recognize long-term subscribers and increase their LTV.
- Premium or high-ticket Shopify merchants who need a simple way to tag and nurture their highest-spending customers.
- Any Shopify store using ActiveCampaign + D7 WhatsApp that wants to connect VIP recognition, WhatsApp messages, and loyalty sequences in one flow.
