Stripe Whatsapp Automation
Automatically confirm new Stripe subscriptions, reassure customers on WhatsApp, and send timely renewal reminders to keep them subscribed longer.
Why This Workflow Matters
This workflow turns every new Stripe subscription into a friendly, automated customer experience. Instead of manually confirming signups or remembering to follow up before renewals, your system does it for you.
Customers instantly know their subscription is active and feel confident about what happens next. When renewal is coming up, they get a helpful reminder on WhatsApp, which keeps them informed and reduces surprise cancellations. The result is smoother communication, less admin work, and more customers choosing to stay subscribed.
How The Automation Works
1. Trigger: Subscription created
As soon as a new subscription is created in Stripe, the automation starts automatically. No manual steps are needed.
2. ActiveCampaign Actions: Tag subscriber, webhook
ActiveCampaign tags the new subscriber, so you can easily track them as an active customer. A webhook then connects this event to D7 WhatsApp API, preparing the WhatsApp message.
3. WhatsApp Message Sent:
The customer immediately receives a WhatsApp notification:
“Your subscription is active! We'll notify before renewal.”
This confirms their purchase and sets the expectation that they’ll be reminded before renewal.
4. Follow-Up Steps: Renewal reminder
Before the next billing date, the workflow sends a renewal reminder via WhatsApp, so customers are never caught off guard.
5. Goal / KPI: Churn reduction
By confirming activation and communicating clearly before renewal, customers feel informed and in control, which helps reduce cancellations and overall churn.
Automation Table
| Step | What Happens | Why It Matters |
|---|---|---|
| 1 | A new subscription is created in Stripe. | Starts the automation the moment a customer subscribes, with no manual work. |
| 2 | ActiveCampaign receives the event and tags the subscriber. | Clearly marks the contact as an active subscriber for better segmentation and reporting. |
| 3 | A webhook is fired from ActiveCampaign to D7 WhatsApp API. | Connects your email automation tool to WhatsApp for instant, reliable messaging. |
| 4 | The subscriber receives a WhatsApp message: “Your subscription is active! We'll notify before renewal.” | Confirms the subscription, builds trust, and sets expectations from day one. |
| 5 | The subscriber stays in the journey until their renewal date approaches. | Keeps them in a managed lifecycle, ready for further touchpoints. |
| 6 | A renewal reminder is sent on WhatsApp before the next billing date. | Reduces surprise charges and encourages customers to stay subscribed. |
| 7 | Engagement and renewal behavior are tracked through the subscriber tag. | Helps you measure churn reduction and understand subscription health. |
| 8 | Insights from this flow can inform future messaging and timing. | Allows continuous improvement of your subscription experience and retention. |
Whatsapp Message Variations
Original:
“Your subscription is active! We'll notify before renewal.”
Template-friendly variations:
- “Hi {{name}}, your subscription is now active. We’ll send you a reminder on WhatsApp before your next renewal date.”
- “Thanks for subscribing, {{name}}. Your subscription is active and we’ll notify you here before it renews.”
- “Hello {{name}}, your subscription has started successfully. Expect a renewal reminder from us on WhatsApp before the next charge.”
Who This Workflow is for
This workflow is ideal for any business that sells recurring products or services via Stripe and wants to keep customers informed on WhatsApp, including:
- SaaS platforms and digital tools with monthly or annual plans.
- Online learning platforms and coaches offering memberships, course bundles, or learning subscriptions.
- Content creators and subscription communities (newsletters, paid groups, premium content).
- Fitness, wellness, and lifestyle brands with recurring plans, memberships, or programs.
- Service-based businesses using retainers or ongoing care plans (agencies, consultants, maintenance services).
If your revenue depends on renewals and you want fewer cancellations, this automation is a strong fit.
Integrate Now
Activate this “Stripe – Subscription Activated” WhatsApp workflow today