SMS Regulations
Why Regulations Matter
To guarantee proper delivery and stay compliant with the law, businesses across the globe must follow national telecom SMS rules, which require Sender ID registration, customer consent, and adherence to time restrictions for promotions.
Local SMS Regulations
SMS Regulations for Local Companies
- Long codes supported.
- Short codes not available.
- Alphanumeric IDs supported and delivered as sent (no registration).
International SMS Regulations
SMS Regulations
for International Companies
Same rules apply, but high-volume bulk campaigns may face filtering.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keywords in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours