ARGENTINA REGULATIONS
SMS Regulations
in Argentina
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the ENACOM.
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Alphanumeric IDs not supported.
- Short codes are mandatory for A2P messaging.
- Brand name (Sender id) must be defined inside of the body text in order to avoid blockage from operators.
- Sender id and content must be whitelisted and confirmed as Domestic based on the approval of MNO.
- Unregistered content will be considered as International.
- Short code rules: Minimum 6-month contract. Freeze period Dec–Jan each year (no new activations). ENACOM approval and documentation required.
International SMS Regulations
SMS Regulations for International Companies
Same as local — messages must use registered short codes.
Alphanumeric IDs are blocked.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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