Register Your Sender ID
Choose the right Sender ID for your brand and stay compliant across countries.
SenderID
What is a Sender ID?
A Sender ID is the name or number that appears as the sender of an SMS message. It helps recipients identify who the message is from and builds trust in communication, especially for businesses and organizations.
Types
Types of SenderID
| Sender ID Type | Description | Use Case |
|---|---|---|
| Alphanumeric Sender ID | Contains letters and/or numbers (e.g., MYBRAND). Commonly used for branding in SMS campaigns. | Promotional, transactional messages |
| Numeric Sender ID | Appears as a phone number or shortcode. Suitable for two-way interactions. | OTPs, support, feedback |
| Short Code | Short numeric code (e.g., 12345) used for high-volume messaging. | Campaigns, polls, alerts |
| Long Code (Virtual Number) | A standard 10-digit number used for messaging and replies. | Customer service, interactive chats |
| Generic Sender ID | Shared, non-branded sender ID (e.g., INFO, ALERT). Used when no custom ID is registered. | Temporary or fallback use |
SenderID Registration
Sender ID Registration Process in Australia
• Registered company/organization name
• Trading/brand name (if different from the registered company name)
• ABN or official company registration number
• Country of registration
• Company headquarters location
• Company Industry / Sector
• Company phone number
• Company website
• If the company name and website name are different, please provide the reason for the discrepancy between the company name and the website.
• Company registered address
• Full name
• Title (e.g., Ms, Mr, Mrs, Dr, Mx, etc.)
• Job title/Designation
• Business email address (The authorized representative will receive an email to verify the company's identity and legitimacy as part of the Sender ID registration process)
• Direct telephone number
• Relationship between the Brand Owner and D7 Networks (e.g., authorized aggregator, reseller, or platform provider)
• Sender ID (the Sender ID must be clearly linked to the organization that owns it)
• Intended usecase description
• (e.g., OTP, service notifications, account alerts, delivery updates, customer care, or marketing)
• Sample Message Contents
• Consent Description
• Registered business name listed in the Business Names Register
• Australian Business Number (ABN)
• Australian Company Number (ACN)
•Registered company name listed in the Australian Business Register with an active registration status (If available)
• Registered trademark listed in IP Australia's Trade Mark Search or an equivalent official register (If available)
• Registered domain name where the Brand Owner is the registrant and the domain is used for an active and legitimate website or active business email address (If available)
Copy of your Business Registration Certificate
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