AUSTRIA REGULATIONS
SMS Regulations
in Austria
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the TKK.
SMS Regulations
Why Regulations Matter
For both local and global businesses, ensuring message delivery and avoiding legal complications requires strict adherence to national telecom SMS rules, such as Sender ID registration, opt-in permissions, and limited promotional timings.
Local SMS Regulations
SMS Regulations for Local Companies
- Alphanumeric IDs supported and delivered as sent.
- National Numeric ( +43 ) Sender ID allowed in all Austria Networks.
International SMS Regulations
SMS Regulations
for International Companies
Alphanumeric IDs are delivered as sent.
International Numeric sender ID or short code not allowed.
No registration needed for international IDs.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keywords in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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