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BAHAMAS REGULATIONS

SMS Regulations
in Bahamas

To stay compliant and maximize campaign effectiveness, companies must adhere to URCA regulations and guidelines.

SMS Regulation Cover Image
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Why Regulation Matters

SMS Regulations

Why Regulations Matter

To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.

Local SMS Guidelines

Local SMS Regulations

SMS Regulations for Local Companies

  • Alphanumeric IDs not supported.
  • Only numeric long codes available.
  • All senders will overwrite to Long Numeric in BTC while in Aliv all senders will overwrite to Short Code.

International SMS Regulations

SMS Regulations for International Companies

  • Same rule — alphanumeric IDs are rejected.

  • Use long numbers only.

Universal Best Practices

Best Practices for All Senders

Do's

  • Send only to users who opted in

  • Include free opt-out methods (link or SMS)

  • Use HELP/STOP keyword in user language

  • Maintain sender brand consistency

  • Follow message length limits

Dont's

  • No political, gambling, or religious content

  • Don’t message DND-listed numbers

  • Avoid generic Sender IDs

  • Never skip Sender ID registration

  • Don’t send during restricted hours

Price

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