BELGIUM REGULATIONS
SMS Regulations
in Belgium
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the BIPT.
SMS Regulations
Why Regulations Matter
For reliable message delivery and legal compliance, businesses—local or international—must follow national telecom rules for SMS, including Sender ID registration, customer opt-in consent, and adherence to permitted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Sender ID in all Belgian networks is replaced by a Static Short Code.
International SMS Regulations
SMS Regulations
for International Companies
Sender ID in all Belgian networks is replaced by a Static Short Code.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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