Bhutan
SMS Services in Bhutan
Ensure fast and reliable customer communication with compliant SMS solutions across Bhutan.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in Bhutan?
Regulatory Authority
Bhutan InfoComm and Media Authority (BICMA)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
B-Mobile
TashiCell
- Enterprise messaging is routed exclusively through regulated operator networks.
- Compliance checks, including sender identity and message content, are managed directly by the operators.
Telecom Market share in Bhutan
B-Mobile and TashiCell dominate Bhutan’s telecom landscape, forming a duopoly that captures the entire market, with B-Mobile holding about 63% and TashiCell around 37% of sector revenue.
Country Summary Snapshot
Bhutan - An Overview
| Country Code | BT |
|---|---|
| Region | Asia |
| Capital | Thimphu |
| Currency | Bhutanese Ngultrum, Indian Rupee |
| Language | Dzongkha |
| Calling Code | +975 |
| MCC | 402 |
| Mobile Number Portability | No |
| Two Way SMS supported | No |
| Character Limit | None |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | No |
Regulation
SMS Regulations
Businesses and organisations must comply with Bhutan’s telecom regulator, BICMA, to send SMS legally. Separate regulations apply for domestic SMS traffic and for international messaging.
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