BHUTAN REGULATIONS
SMS Regulations
in Bhutan
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the BICMA.
SMS Regulations
Why Regulations Matter
Businesses, both domestic and international, must comply with national telecom regulations for SMS to guarantee delivery and remain legally compliant. This requires registering Sender IDs, securing customer opt-ins, and observing time restrictions on promotional messages.
Local SMS Regulations
SMS Regulations for Local Companies
- Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in all Bhutan networks.
International SMS Regulations
SMS Regulations
for International Companies
Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in all Bhutan networks.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keywords in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
Start Messaging Compliantly
Sender ID Registration Support
Regional Compliance Help
Free Trial to Test Your Workflow