SMS Regulations
Why Regulations Matter
To maintain compliance and ensure smooth message delivery, organisations must follow national SMS regulations, including Sender ID registration, customer opt-in approval, and restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in Viva.
- Sender ID is replaced by a Static Short Code in Entel.
- Sender ID registration is required in Tigo.
International SMS Regulations
SMS Regulations
for International Companies
Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in Viva.
Sender ID is replaced by a Static Short Code in Entel.
Sender ID registration is required in Tigo.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours