SMS Regulations
Why Regulations Matter
All businesses, both domestic and international, must comply with national telecom rules for SMS to ensure successful delivery and avoid legal issues. This includes configuring Sender IDs, obtaining user consent, and respecting time restrictions on promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- In Cootel, the Sender ID is replaced by a static short code.
- Metfone and Smart (Axiata) sender IDs need to be registered.
- Dynamic alphanumeric sender IDs are allowed for Cellcard and Yes Seatel.
International SMS Regulations
SMS Regulations
for International Companies
In Cootel, the Sender ID is replaced by a static short code.
Metfone and Smart (Axiata) sender IDs need to be registered.
Dynamic alphanumeric sender IDs are allowed for Cellcard and Yes Seatel.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours