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CAMBODIA REGULATIONS

SMS Regulations
in Cambodia

To remain compliant and achieve campaign success, companies must adhere to TRC regulations and guidelines.

SMS Regulation Cover Image
uber
tiktok
selfdrive
pearl
huawei
carrefour
Why Regulation Matters

SMS Regulations

Why Regulations Matter

All businesses, both domestic and international, must comply with national telecom rules for SMS to ensure successful delivery and avoid legal issues. This includes configuring Sender IDs, obtaining user consent, and respecting time restrictions on promotional messaging.

Local SMS Guidelines

Local SMS Regulations

SMS Regulations for Local Companies

  • In Cootel, the Sender ID is replaced by a static short code.
  • Metfone and Smart (Axiata) sender IDs need to be registered.
  • Dynamic alphanumeric sender IDs are allowed for Cellcard and Yes Seatel.

International SMS Regulations

SMS Regulations
for International Companies

  • In Cootel, the Sender ID is replaced by a static short code.

  • Metfone and Smart (Axiata) sender IDs need to be registered.

  • Dynamic alphanumeric sender IDs are allowed for Cellcard and Yes Seatel.

Universal Best Practices

Best Practices for All Senders

Do's

  • Send only to users who opted in

  • Include free opt-out methods (link or SMS)

  • Use HELP/STOP keyword in user’s language

  • Maintain sender brand consistency

  • Follow message length limits

Dont's

  • No political, gambling, or religious content

  • Don’t message DND-listed numbers

  • Avoid generic Sender IDs

  • Never skip Sender ID registration

  • Don’t send during restricted hours

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