CAMEROON REGULATIONS
SMS Regulations
in Cameroon
Companies should follow ART rules and guidelines to ensure compliance and maximize campaign effectiveness
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Alphanumeric Sender ID needs to be registered in all networks.
International SMS Regulations
SMS Regulations
for International Companies
Dynamic Alphanumeric SenderID is allowed in all networks, except MTN network.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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