SMS & Telecom Governance
Who Regulates Messaging & Telecom in Canada?
Regulatory Authority
Canadian Radio-television and Telecommunications Commission (CRTC)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Rogers
Bell
Telus
Others
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Canada
In Canada, Rogers holds around 35% of the telecom market, followed closely by Bell with approximately 33%, and Telus accounting for about 30%, while other smaller operators make up the remaining 2% of the market.
Country Summary Snapshot
Canada - An Overview
| Country Code | CA |
|---|---|
| Region | North America |
| Capital | Ottawa |
| Currency | Canadian Dollar |
| Language | English and French |
| Calling Code | +1 |
| MCC | 302 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | Yes |
| Character Limit | Inbound long code: GSM 3.38=136, Unicode=70 Outbound long code: GSM 3.38=136, Unicode=70 |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organisations must comply with Canada’s telecom regulator, the Canadian Radio-television and Telecommunications Commission (CRTC), to send SMS legally. Separate regulations apply for domestic SMS traffic and for international messaging.
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Sender ID Registrations
The companies that are planning to send SMS in the Canada must register their Sender ID. There are separate guidelines to register the Sender ID.
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