SMS Regulations
Why Regulations Matter
All businesses, both domestic and international, must comply with national telecom rules for SMS to ensure successful delivery and avoid legal issues. This includes configuring Sender IDs, obtaining user consent, and respecting time restrictions on promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- To successfully deliver messages on Canadian networks, we need to register your brand details with the network operators.
- A dedicated solution called TFN (Toll-Free Number) to ensure seamless message delivery
- To deliver messages via toll-free numbers in the Canada, you need to register the content with the Mobile Network Operators (MNOs) such as AT&T, Verizon, and T-Mobile.
- This registration process, known as Toll-Free Registration (TFN), ensures that your messaging campaigns comply with regulations and are delivered successfully.
- Brand Name and Campaign has to be registered with Campaign Registry.
International SMS Regulations
SMS Regulations
for International Companies
To successfully deliver messages on Canadian networks, we need to register your brand details with the network operators.
To facilitate this, we offer a dedicated solution called TFN (Toll-Free Number) to ensure seamless message delivery.
To deliver messages via toll-free numbers in the Canada, you need to register the content with the Mobile Network Operators (MNOs) such as AT&T, Verizon, and T-Mobile.
This registration process, known as Toll-Free Registration (TFN), ensures that your messaging campaigns comply with regulations and are delivered successfully.
Brand Name and Campaign has to be registered with Campaign Registry.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours