ca

CANADA REGULATIONS

SMS Regulations
in Canada

To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the CRTC.

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Why Regulation Matters

SMS Regulations

Why Regulations Matter

All businesses, both domestic and international, must comply with national telecom rules for SMS to ensure successful delivery and avoid legal issues. This includes configuring Sender IDs, obtaining user consent, and respecting time restrictions on promotional messaging.

Local SMS Guidelines

Local SMS Regulations

SMS Regulations for Local Companies

  • To successfully deliver messages on Canadian networks, we need to register your brand details with the network operators.
  • A dedicated solution called TFN (Toll-Free Number) to ensure seamless message delivery
  • To deliver messages via toll-free numbers in the Canada, you need to register the content with the Mobile Network Operators (MNOs) such as AT&T, Verizon, and T-Mobile.
  • This registration process, known as Toll-Free Registration (TFN), ensures that your messaging campaigns comply with regulations and are delivered successfully.
  • Brand Name and Campaign has to be registered with Campaign Registry.

International SMS Regulations

SMS Regulations
for International Companies

  • To successfully deliver messages on Canadian networks, we need to register your brand details with the network operators.

  • To facilitate this, we offer a dedicated solution called TFN (Toll-Free Number) to ensure seamless message delivery.

  • To deliver messages via toll-free numbers in the Canada, you need to register the content with the Mobile Network Operators (MNOs) such as AT&T, Verizon, and T-Mobile.

  • This registration process, known as Toll-Free Registration (TFN), ensures that your messaging campaigns comply with regulations and are delivered successfully.

  • Brand Name and Campaign has to be registered with Campaign Registry.

Universal Best Practices

Best Practices for All Senders

Do's

  • Send only to users who opted in

  • Include free opt-out methods (link or SMS)

  • Use HELP/STOP keyword in user’s language

  • Maintain sender brand consistency

  • Follow message length limits

Dont's

  • No political, gambling, or religious content

  • Don’t message DND-listed numbers

  • Avoid generic Sender IDs

  • Never skip Sender ID registration

  • Don’t send during restricted hours

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