SMS Regulations
Why Regulations Matter
To guarantee SMS delivery and prevent legal complications, all businesses—both local and international—must comply with national telecom regulations. This involves configuring Sender IDs, securing customer opt-in consent, and adhering to designated hours for promotional messages.
Local SMS Regulations
SMS Regulations for Local Companies
- Sender IDs must be pre-registered with carriers.
- Unregistered alpha IDs are overwritten to numeric/short code.
International SMS Regulations
SMS Regulations
for International Companies
Full Dynamic (Alpha) Sender ID is allowed in all networks.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours