CUBA REGULATIONS
SMS Regulations
in Cuba
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the MINCOM.
SMS Regulations
Why Regulations Matter
To guarantee successful message delivery and remain legally compliant, all businesses—local or global—must follow national telecom SMS regulations, including registering Sender IDs, securing opt-in consent, and adhering to restricted promotional hours.
Local SMS Regulations
SMS Regulations for Local Companies
- Alphanumeric Sender ID needs to be registered in Cubacel network.
International SMS Regulations
SMS Regulations
for International Companies
Alphanumeric Sender ID needs to be registered in Cubacel network
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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