DENMARK REGULATIONS
SMS Regulations
in Denmark
To ensure compliance and achieve effective campaign outcomes, companies must follow the rules and guidelines of the Danish Business Authority.
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Pre-register sender id is required in all Danish networks. All sender ids and URLs must be sent for whitelisted.
- Numeric and Short Code Sender ID not supported.
International SMS Regulations
SMS Regulations
for International Companies
Pre-register sender id is required in all Danish networks. All sender ids and URLs must be sent for whitelisted.
Numeric and Short Code Sender ID not supported.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keywords in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
Start Messaging Compliantly
Sender ID Registration Support
Regional Compliance Help
Free Trial to Test Your Workflow