SMS Regulations
Why Regulations Matter
To guarantee SMS delivery and stay legally compliant, businesses worldwide must follow national telecom rules. This involves setting up Sender IDs, obtaining user consent, and sending promotional messages only within permitted hours.
Local SMS Regulations
SMS Regulations for Local Companies
- Claro- All senders are replaced with a Short Code
- All other networks - Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed
International SMS Regulations
SMS Regulations
for International Companies
Claro- All senders are replaced with a Short Code
All other networks - Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours