ESWATINI REGULATIONS
SMS Regulations
in Eswatini
To ensure compliance and enhance campaign success, companies must follow the regulations and guidelines of the Eswatini Communications Commission (ESCCOM).
SMS Regulations
Why Regulations Matter
To guarantee message delivery and stay legally compliant, all businesses—local or international—must follow national telecom SMS guidelines. This involves configuring approved Sender IDs, securing opt-in consent from recipients, and adhering to restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Dynamic Alpha Sender ID is allowed in all Swaziland networks except Swazi MTN in which registration is required and the requirements are Sender ID, Company name, Website and Message Content.
International SMS Regulations
SMS Regulations
for International Companies
Dynamic Alpha Sender ID is allowed in all Swaziland networks except Swazi MTN in which registration is required and the requirements are Sender ID, Company name, Website and Message Content.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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