Register Your Sender ID
Choose the right Sender ID for your brand and stay compliant across countries.
SenderID
What is a Sender ID?
A Sender ID is the name or number that appears as the sender of an SMS message. It helps recipients identify who the message is from and builds trust in communication, especially for businesses and organizations.
Types
Types of SenderID
| Sender ID Type | Description | Use Case |
|---|---|---|
| Alphanumeric Sender ID | Contains letters and/or numbers (e.g., MYBRAND). Commonly used for branding in SMS campaigns. | Promotional, transactional messages |
| Numeric Sender ID | Appears as a phone number or shortcode. Suitable for two-way interactions. | OTPs, support, feedback |
| Short Code | Short numeric code (e.g., 12345) used for high-volume messaging. | Campaigns, polls, alerts |
| Long Code (Virtual Number) | A standard 10-digit number used for messaging and replies. | Customer service, interactive chats |
| Generic Sender ID | Shared, non-branded sender ID (e.g., INFO, ALERT). Used when no custom ID is registered. | Temporary or fallback use |
SenderID Registration
Sender ID Registration Process Ethiopia
- Sender Id
- Company Name
- Company Origin Country
- Website
- Traffic Type
- Sample Content
- VAT (Tax ID)
- Estimated Traffic Volume
- Company registration document
- Sender Id
- Company Name
- Company Origin Country
- Website
- Traffic Type
- Sample Content
- VAT (Tax ID)
- Estimated Traffic Volume
Tips
Guidelines & Compliance Tips
Allowed
Sender ID (name) must be related to the company/brand mentioned in the message content.
Avoid
Promotional traffic is not allowed. Numeric and generic senders are not supported.
Tips
Only clean OTP & OTT content is allowed.
Ready to Register Your SenderID?
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