ETHIOPIA REGULATIONS
SMS Regulations
in Ethiopia
To ensure adherence and enhance campaign effectiveness, businesses must comply with the regulations and guidelines set by the ECA.
SMS Regulations
Why Regulations Matter
To guarantee successful message delivery and remain legally compliant, all businesses—local or global—must follow national telecom SMS regulations, including registering Sender IDs, securing opt-in consent, and adhering to restricted promotional hours.
Local SMS Regulations
SMS Regulations for Local Companies
- Pre-register alpha is mandatory for this destination.
- Sender id and content sample needs to be provided for the registration.
- Numeric and generic sender ids are not allowed at all.
- Promotional traffic is not allowed.
- Local banking traffic is not allowed.
International SMS Regulations
SMS Regulations
for International Companies
Pre-register alpha is mandatory for this destination.
Sender id and content sample needs to be provided for the registration.
Numeric and generic sender ids are not allowed at all.
Promotional traffic is not allowed.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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