FRANCE REGULATIONS
SMS Regulations
in France
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the ARCEP.
SMS Regulations
Why Regulations Matter
To guarantee successful message delivery and maintain legal compliance, all businesses—domestic or international—must follow national telecom regulations for SMS. This involves registering Sender IDs, securing user opt-in consent, and observing permitted hours for promotional messages.
Local SMS Regulations
SMS Regulations for Local Companies
- Dynamic AlphaNumeric Sender IDs are allowed to all France networks.
- Registration is not mandatory - but recommended to do registration.
- For promotional messages is required to allow for end-users to opt out of the service and stop receiving marketing messages.
International SMS Regulations
SMS Regulations
for International Companies
Dynamic AlphaNumeric Sender IDs are allowed to all France networks.
Registration is not mandatory - but recommended to do registration.
For promotional messages is required to allow for end-users to opt out of the service and stop receiving marketing messages.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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