Gambia
SMS Services in Gambia
Deliver messages instantly through secure and regulated SMS services across Gambia.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in Gambia?
Regulatory Authority
Public Utilities Regulatory Authority (PURA)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Africell
QCell
Gamcel
- The operators deliver the core infrastructure required for enterprise SMS services.
- Sender ID registration and message content approvals are managed through their platforms.
Telecom Market share in Gambia
Africell dominates the Gambia’s telecom market with around 62.6% share, followed by QCell at 27.6% and Gamcel with 4.7%.
Country Summary Snapshot
Gambia - An Overview
| Country Code | GM |
|---|---|
| Region | Middle East & Africa |
| Capital | Banjul |
| Currency | Gambian Dalasi |
| Language | English |
| Calling Code | +220 |
| MCC | 607 |
| Mobile Number Portability | No |
| Two Way SMS supported | No |
| Character Limit | None |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes only for Gamcel |
Regulation
SMS Regulations
Businesses and organisations must comply with the regulations of The Gambia’s telecom regulator, PURA (Public Utilities Regulatory Authority), to send SMS legally. Separate rules apply for domestic SMS traffic and for international messaging.
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Sender ID Registrations
Companies that plan to send SMS messages in The Gambia via Gamcel must register their Sender IDs in advance.
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