GAMBIA REGULATIONS
SMS Regulations
in Gambia
To ensure compliance and enhance campaign success, companies must follow the regulations and guidelines of the Public Utilities Regulatory Authority (PURA) in The Gambia.
SMS Regulations
Why Regulations Matter
For reliable message delivery and legal compliance, all businesses local or international must follow national telecom regulations for SMS. This involves registering Sender IDs, securing customer opt-in consent, and adhering to permitted time windows for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in all Gambian networks except Gambia Gamcel which requires registration
International SMS Regulations
SMS Regulations
for International Companies
Full Dynamic (Alphanumeric-Numeric-Short Code) Sender ID is allowed in all Gambian networks except Gambia Gamcel which requires registration
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keywords in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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