SMS & Telecom Governance
Who Regulates Messaging & Telecom in Georgia?
Regulatory Authority
Communications Commission (ComCom)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
MagtiCom
Silknet
Beeline
- Both operators provide infrastructure for enterprise SMS services
- Sender ID and content approval handled via their platforms
Telecom Market share in Georgia
In Georgia, MagtiCom leads the telecom market with around 45% share, followed by Silknet with approximately 35%, while Cellfie (formerly Mobitel/Beeline) holds about 20% of the market.
Country Summary Snapshot
Georgia - An Overview
| Country Code | GE |
|---|---|
| Region | Asia |
| Capital | Tbilisi |
| Currency | Georgian Lari |
| Language | Georgian |
| Calling Code | +995 |
| MCC | 282 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | No |
| Character Limit | None |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organisations must comply with Georgia’s telecom regulator, the Communications Commission (ComCom), to send SMS legally. Separate regulations apply for domestic SMS traffic and for international messaging.
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Sender ID Registrations
The companies that are planning to send SMS in the Georgia must register their Sender ID. There are separate guidelines for local and international entities to register the SenderID.
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