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GHANA REGULATIONS

SMS Regulations
in Ghana

To ensure adherence and enhance campaign effectiveness, businesses must comply with the regulations and guidelines set by the NCA.

SMS Regulation Cover Image
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Why Regulation Matters

SMS Regulations

Why Regulations Matter

To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.

Local SMS Guidelines

Local SMS Regulations

SMS Regulations for Local Companies

  • Pre-registered Alphanumeric Sender IDs are allowed in all networks.
  • Sender ID and content template are needed for registration.

International SMS Regulations

SMS Regulations
for International Companies

  • Dynamic (Alpha) Sender ID is allowed in all Ghana networks except MTN in which registration is required.

Universal Best Practices

Best Practices for All Senders

Do's

  • Send only to users who opted in

  • Include free opt-out methods (link or SMS)

  • Use HELP/STOP keyword in user’s language

  • Maintain sender brand consistency

  • Follow message length limits

Dont's

  • No political, gambling, or religious content

  • Don’t message DND-listed numbers

  • Avoid generic Sender IDs

  • Never skip Sender ID registration

  • Don’t send during restricted hours

Price

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