India
SMS Services in India
Instantly connect with customers through secure and compliant SMS solutions across India.
SMS & Telecom Governance
Who Regulates Messaging & Telecom in India?
Regulatory Authority
Telecom Regulatory Authority of India (TRAI)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Jio
Airtel
Vodafone Idea
BSNL
- Both operators offer the infrastructure required for enterprise SMS services.
- Sender ID registration and message content approval are managed through their platforms.
Telecom Market share in India
Jio dominates India’s telecom market with about 41.0% share, followed by Airtel at 33.7%. Vodafone Idea holds around 17.8%, while BSNL accounts for 7.9%. Together, these four operators cover the entire mobile sector, with Jio and Airtel leading the competition.
Country Summary Snapshot
India - An Overview
| Country Code | IN |
|---|---|
| Region | Asia |
| Capital | New Delhi |
| Currency | Indian rupee (INR) |
| Language | Hindi, English |
| Calling Code | +91 |
| MCC | 404, 405 |
| Mobile Number Portability | Yes |
| Two Way SMS supported | Yes |
| Character Limit | 160 characters |
| Concatenated Messages Support | Yes |
| SenderID Registration Required | No |
Regulation
SMS Regulations
Businesses and organisations must comply with the regulations of the Telecom Regulatory Authority of India (TRAI) to send SMS legally in the country. Separate rules apply for domestic messaging and for international SMS traffic.
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Sender ID Registrations
The companies that are planning to send SMS in the India must register their Sender ID.
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