Register Your Sender ID
Choose the right Sender ID for your brand and stay compliant across countries.
SenderID
What is a Sender ID?
A Sender ID is the name or number that appears as the sender of an SMS message. It helps recipients identify who the message is from and builds trust in communication, especially for businesses and organizations.
Types
Types of SenderID
| Sender ID Type | Description | Use Case |
|---|---|---|
| Alphanumeric Sender ID | Contains letters and/or numbers (e.g., MYBRAND). Commonly used for branding in SMS campaigns. | Promotional, transactional messages |
| Numeric Sender ID | Appears as a phone number or shortcode. Suitable for two-way interactions. | OTPs, support, feedback |
| Short Code | Short numeric code (e.g., 12345) used for high-volume messaging. | Campaigns, polls, alerts |
| Long Code (Virtual Number) | A standard 10-digit number used for messaging and replies. | Customer service, interactive chats |
| Generic Sender ID | Shared, non-branded sender ID (e.g., INFO, ALERT). Used when no custom ID is registered. | Temporary or fallback use |
SenderID Registration
Sender ID Registration Process India
All businesses must register on one of the government-approved Distributed Ledger Technology (DLT) platforms to send commercial SMS or promotional messages.
.- Register as a Principal Entity (Business Entity)
- Register Sender IDs and obtain approval for each
- Submit message templates for pre-approval before use
- Registration details such as GSTIN, CIN, or PAN
- Contact details and registered address
- Proof of legal rights to use brand or Sender ID trademarks
- Each use case (promotional, transactional, or service) must be declared during registration.
- Sender IDs must be unique and adhere to platform-specific naming rules.
If you use third-party SMS providers, ensure they’re registered with respective telecom operators for smooth message delivery.
.Operators verify the legitimacy of entities and enforce regulatory compliance to prevent misuse or spam.
.Once the principal entity registration is complete, link and register your telemarketer or partner chain to activate your DLT messaging workflow.
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