INDIA REGULATIONS
SMS Regulations
in India
To remain compliant and achieve better campaign outcomes, companies must adhere to the rules and guidelines set by the TRAI.
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- SenderID needs to be registered with the DLT portal.
- Marketing messages will not deliver to DND numbers and is NOT allowed between 9pm and 9am India time zone.
- All message templates must be pre-approved by the DLT platform before they can be sent.
International SMS Regulations
SMS Regulations
for International Companies
All messages will be delivered with a Shortcode.
All message templates must be pre-approved by the DLT platform before they can be sent.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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