IRELAND REGULATIONS
SMS Regulations
in Ireland
To ensure compliance and boost campaign success, the companies must follow the regulations and guidelines of the ComReg.
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Non-registered alphanumeric sender IDs will be replaced with the sender ID “Likely Scam” upon delivery.
- Please note that only alphanumeric sender IDs need to be registered.
- For sender ID registration, the process must be completed via the telecom regulatory portal at: www.comreg.ie/senderid.
International SMS Regulations
SMS Regulations
for International Companies
Non-registered alphanumeric sender IDs will be replaced with the sender ID “Likely Scam” upon delivery.
Please note that only alphanumeric sender IDs need to be registered.
For sender ID registration, the process must be completed via the telecom regulatory portal at: www.comreg.ie/senderid.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
Start Messaging Compliantly
Sender ID Registration Support
Regional Compliance Help
Free Trial to Test Your Workflow