ITALY REGULATIONS
SMS Regulations
in Italy
To remain compliant and achieve better campaign outcomes, companies must adhere to the rules and guidelines set by the AGCOM.
SMS Regulations
Why Regulations Matter
To ensure message delivery and avoid legal issues, all businesses, whether local or global, must adhere to national telecom guidelines for SMS. This includes setting up Sender IDs, obtaining opt-in permissions, and following restricted hours for promotional messaging.
Local SMS Regulations
SMS Regulations for Local Companies
- Sender ID pre-registration is required with the telecommunications regulatory authority (AGCOM registry).
- Registration is limited to business users based in Italy who own the brand they intend to register.
- Numeric sender IDs are not supported.
International SMS Regulations
SMS Regulations
for International Companies
International SMS can be sent using a long international number or code.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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