jp

Japan

SMS Services in Japan

Deliver messages instantly through secure and regulated SMS services across Japan.

Group 1171275218
carrefour
selfdrive
tiktok
pearl
huawei
uber

SMS & Telecom Governance

Who Regulates Messaging & Telecom in Japan?

Regulatory Authority

Regulatory Authority

Ministry of Internal Affairs and Communications (MIC)

  • Governs all SMS traffic and telecom policies

  • Ensures compliance for businesses

Telecom operators

Telecom Operators

  • NTT Docomo

  • KDDI au

  • SoftBank

  • Rakuten

  • Both operators provide infrastructure for enterprise SMS services
  • Sender ID and content approval handled via their platforms

Telecom Market share in Japan

Japan’s telecom sector is dominated by four major operators, with NTT DoCoMo leading at around 50%, followed by KDDI (au) at 31%, SoftBank with 25%, and the newer entrant Rakuten Mobile holding about 4% of the market.

NTT DoCoMo - 50.0%
KDDI - 31.0%
SoftBank - 25.0%
Rakuten Mobile - 4.0%

Country Summary Snapshot

Japan - An Overview

Country Code JP
Region Asia
Capital Tokyo
Currency Japanese Yen
Language Japanese
Calling Code +81
MCC 440
Mobile Number Portability Yes
Two Way SMS supported Yes
Character Limit 160 characters
Concatenated Messages Support Yes
SenderID Registration Required No
Regulation

Regulation

SMS Regulations

Businesses and organisations must comply with Japan’s telecom regulations, overseen by the Ministry of Internal Affairs and Communications (MIC), to send SMS legally. Separate rules apply for domestic SMS traffic and for international messaging.

Know More

PRICING

SMS API Pricing

Local

$0.059

 / SMS

International

$0.059

 / SMS
Price

Volume Discount

Volume Discount for Committed Use

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