KUWAIT REGULATIONS
SMS Regulations
in Kuwait
Companies must adhere to CITRA’s regulations and guidelines to remain compliant and achieve successful campaign outcomes.
SMS Regulations
Why Regulations Matter
To guarantee message delivery and remain legally compliant, all businesses—local or international—must follow national telecom SMS regulations, which involve registering Sender IDs, securing opt-in consent, and observing permitted hours for promotional messages.
Local SMS Regulations
SMS Regulations for Local Companies
- Alpha Sender ID needs to be registered in all Kuwait networks.
- Generic Sender ID: Not supported.
International SMS Regulations
SMS Regulations
for International Companies
Alpha Sender IDs must be registered across all mobile networks in Kuwait.
The only exception is VIVA (stc Kuwait), where dynamic alphanumeric Sender IDs are allowed.
Universal Best Practices
Best Practices for All Senders
Do's
Send only to users who opted in
Include free opt-out methods (link or SMS)
Use HELP/STOP keyword in user’s language
Maintain sender brand consistency
Follow message length limits
Dont's
No political, gambling, or religious content
Don’t message DND-listed numbers
Avoid generic Sender IDs
Never skip Sender ID registration
Don’t send during restricted hours
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