mg

Madagascar

SMS Services in Madagascar

Connect with customers instantly using trusted, compliant SMS solutions across Madagascar.

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uber

SMS & Telecom Governance

Who Regulates Messaging & Telecom in Madagascar?

Regulatory Authority

Regulatory Authority

Autorité de Régulation des Technologies de Communication (ARTEC)

  • Governs all SMS traffic and telecom policies

  • Ensures compliance for businesses

Telecom operators

Telecom Operators

  • Telma

  • Orange

  • Airtel

  • Both operators offer the infrastructure required for enterprise SMS services.
  • Sender ID registration and content approval are managed directly through their platforms.

Telecom Market share in Madagascar

Madagascar’s telecom sector is shared among three main operators, with Telma (Telkom Madagascar) leading at an estimated 45%, followed closely by Airtel Madagascar with around 40%, while Orange Madagascar accounts for the remaining 15% of the market.

Telma - 45.0%
Airtel - 40.0%
Orange - 15.0%

Country Summary Snapshot

Madagascar - An Overview

Country Code MG
Region Middle East & Africa
Capital Antananarivo
Currency Malagasy Ariary (MGA)
Language Malagasy, French
Calling Code +261
MCC 646
Mobile Number Portability No
Two Way SMS supported No
Character Limit None
Concatenated Messages Support Yes
SenderID Registration Required Yes
Regulation

Regulation

SMS Regulations

Businesses and organisations must comply with Madagascar’s telecom regulator, the Autorité de Régulation des Technologies de Communication (ARTEC), to send SMS legally. Separate rules apply for domestic SMS traffic and for international messaging.

Know More

SenderID

Sender ID Registrations

The companies that are planning to send SMS in the Madagascar must register their Sender ID.

Know More
SenderID Registration

PRICING

SMS API Pricing

Local

$0.37

 / SMS

International

$0.37

 / SMS
Price

Volume Discount

Volume Discount for Committed Use

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