SMS & Telecom Governance
Who Regulates Messaging & Telecom in Madagascar?
Regulatory Authority
Autorité de Régulation des Technologies de Communication (ARTEC)
Governs all SMS traffic and telecom policies
Ensures compliance for businesses
Telecom Operators
Telma
Orange
Airtel
- Both operators offer the infrastructure required for enterprise SMS services.
- Sender ID registration and content approval are managed directly through their platforms.
Telecom Market share in Madagascar
Madagascar’s telecom sector is shared among three main operators, with Telma (Telkom Madagascar) leading at an estimated 45%, followed closely by Airtel Madagascar with around 40%, while Orange Madagascar accounts for the remaining 15% of the market.
Country Summary Snapshot
Madagascar - An Overview
Country Code | MG |
---|---|
Region | Middle East & Africa |
Capital | Antananarivo |
Currency | Malagasy Ariary (MGA) |
Language | Malagasy, French |
Calling Code | +261 |
MCC | 646 |
Mobile Number Portability | No |
Two Way SMS supported | No |
Character Limit | None |
Concatenated Messages Support | Yes |
SenderID Registration Required | Yes |
Regulation
SMS Regulations
Businesses and organisations must comply with Madagascar’s telecom regulator, the Autorité de Régulation des Technologies de Communication (ARTEC), to send SMS legally. Separate rules apply for domestic SMS traffic and for international messaging.
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Sender ID Registrations
The companies that are planning to send SMS in the Madagascar must register their Sender ID.
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